Profile
Product Designer with 5 years of experience across healthtech, SaaS, and visual design, combining user research, interaction design, and systems thinking to solve complex product problems.
Experienced in taking products from research and problem definition through high-fidelity designs, developer handoff, and release, with work spanning healthcare platforms, B2B SaaS, and design systems.
experience
reach52
Healthtech Social Enterprise
Expanding healthcare access across Asia & Africa
Product Designer
Jul 2024 - Aug 2025
Built reach52's design system in Figma from scratch, establishing reusable components and patterns that improved consistency and accelerated design across current and future products.
Partnered with cross-functional teams, product managers, and stakeholders in sprint planning and roadmap discussions, aligning design decisions with product priorities and delivery constraints.
Synthesised field research from health workers and admins into a prioritised problem backlog, translating insights into mobile & web flows for Vaccine Information Management (VIM), built in partnership with the United Nations. Owned ideation, wireframing, hi-fidelity design, developer handoff, and QA through release.
Designed Impact from scratch to address the operational demands of reach52's 7,000+ monthly health campaigns, consolidating three legacy platforms into a unified tool for running health campaigns across underserved communities in India, Africa, and Southeast Asia, simplifying workflows, accelerating beneficiary registration, and improving admin oversight.
Proveway
E-commerce / Shopify SaaS platform
Product Designer
Jan 2022 - Mar 2024
Redesigned the core Proveway dashboard using customer feedback and Google Analytics to identify drop-off points and improve key user flows, contributing to a 250% increase in user engagement over the following year.
Designed the Pumper Discount Bundle dashboard from concept to launch, translating merchant needs into user flows, wireframes, and high-fidelity prototypes; grew the product to 3,000+ users within 9 months.
Designed banners and visual assets for Proveway's Shopify App Store listings, alongside social media content for corporate campaigns.
Freelance
Visual Designer
Aug 2021 - Nov 2021
Created brand guidelines for Unique Solar and Sacred Avenue to keep their visual identity consistent across channels.
Produced social content for Dextrus, Sacred Avenue, Nata Campa, and Kommunity to help grow their audience reach.
Asian Paints
Home Decor Brand
Visual Designer
Dec 2019 - Aug 2021
Maintained brand consistency across Colour with Asian Paints, AP Homes, and AP Beautiful Homes across campaign, social, and print materials.
Produced digital and print campaign assets including social content, banners, pamphlets, vouchers, and event materials.
Education
University College Dublin
Dublin, Ireland
MSc in Human-Computer Interaction
Sep 2025 - Aug 2026
Led research, interaction design, and prototyping for a proposed HSE feature to communicate cardiovascular risk following complicated pregnancies, in partnership with The Coombe Hospital.
Conducted contextual research and stakeholder interviews with patients and healthcare professionals, translating findings into a high-fidelity Figma prototype within existing HSE infrastructure.
University of Mumbai
Maharashtra, India
BSc in Computer Science
Jun 2016 - Aug 2019
Skills
Product Design
User Research, Interaction Design, Information Architecture, Prototyping, Design Systems, Design Workshops, Strategy Thinking
Product Collaboration
Stakeholder Management, Cross-functional Collaboration, Developer Handoff, QA
Tools
Figma, Framer, Replit, Cursor, Claude, HTML/CSS, Adobe Creative Suite
